Born x Raised A Streetwear Brand Rooted in Authenticity and Culture

Born x Raised is more than just a streetwear brand; it’s a cultural movement that speaks to the heart of Los Angeles. Established in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), Born x Raised quickly gained a reputation for its unapologetic authenticity and deep connection to its roots. The brand’s name itself reflects a pride in being born and raised in a specific culture, a sentiment that resonates with many who have a deep love for their hometowns.

Origins and Inspiration

Born x Raised was born out of a desire to preserve and celebrate the culture of Los Angeles, particularly the parts of the city that have been overlooked or marginalized. The brand’s founders, Spanto and 2Tone, both grew up in LA and experienced firsthand the rapid gentrification that threatened to erase the neighborhoods they loved. The brand was a response to this, a way to give voice to the stories of the people who were being pushed out and to keep their culture alive.

The designs of Born x Raised are heavily influenced by the city’s history, with references to its diverse communities, gang culture, and the complexities of life in LA. The brand’s imagery often incorporates bold typography, graphic prints, and powerful statements that reflect the resilience and defiance of those who refuse to be forgotten.

The Rise of Born x Raised

Since its inception, Born x Raised has garnered a dedicated following, both locally and internationally. The brand’s success can be attributed to its unwavering commitment to authenticity. Unlike many other streetwear brands that may chase trends, Born x Raised stays true to its roots, producing clothing that is deeply connected to the culture and history of Los Angeles.

One of the brand’s most iconic pieces is the “On the Turf” collection, which features clothing and accessories adorned with graphics that pay homage to the streets of LA. The collection includes everything from hoodies and t-shirts to hats and accessories, all designed with the distinctive Born x Raised aesthetic. The brand’s ability to tap into the emotions and experiences of its audience has made it a favorite among streetwear enthusiasts who value authenticity and cultural relevance.

Collaborations and Cultural Impact

Born x Raised has also made a significant impact through its collaborations with other brands and artists. These collaborations are carefully chosen to reflect the brand’s values and to bring attention to important social issues. For example, the brand has worked with Nike on several occasions, creating limited-edition sneakers that are highly sought after by collectors. These collaborations often sell out within minutes, further solidifying Born x Raised’s status as a powerhouse in the streetwear world.

In addition to its collaborations, Born x Raised is known for its involvement in the community. The brand regularly hosts events and pop-ups in Los Angeles, giving back to the neighborhoods that inspired its creation. These events are more than just opportunities to sell merchandise; they are a way for the brand to connect with its audience on a deeper level and to give back to the community that has supported it from the beginning.

The Legacy of Born x Raised

Born x Raised is not just a brand; it’s a symbol of resistance, pride, and the importance of staying true to one’s roots. In a world where streetwear is often dominated by fast fashion and fleeting trends, Born x Raised stands out for its commitment to authenticity and its dedication to preserving the culture of Los Angeles. The brand’s influence extends far beyond clothing, serving as a reminder of the power of storytelling and the importance of remembering where you come from.

As Born x Raised continues to grow, its founders remain committed to the values that inspired them to start the brand. With each new collection, they honor the past while looking to the future, ensuring that the stories of their city and its people will continue to be told for generations to come.

In a landscape where many brands fade as quickly as they rise, Born x Raised remains a beacon of authenticity, culture, and the unbreakable bond between a city and its people.