The Importance of Mobile Apps in Ecommerce Business for Shopify

With tens of thousands of shopping apps being added to Apple and Google’s app stores each year, it is no secret that when it comes to ecommerce, an excellent mobile app is more important than ever. Even asking if it’s necessary to make a mobile app seems out of line.

We can take ecommerce giants like Amazon or eBay as examples of those who launched their mobile apps and see how far-reaching and successful their endeavours have become. No wonder, in recent times, engaging with customers through ecommerce mobile apps has become a fundamental practice for savvy business owners.

In this article, we will give a gist of the key advantages of using mobile apps for ecommerce.

In the first place, why would a business need a mobile app?

Studies indicate that consumers have a preference for brands that provide a more customised buying experience. Businesses have the ideal tool to provide clients with individualised information: mobile apps.

Personalized content and a seamless shopping experience make it much simpler to convert potential clients. Also, users find that purchasing on apps is more convenient than online.

There are numerous benefits to having a mobile app for your Shopify store. Let me first debunk a popular misconception about the eCommerce sector, though.

Regardless of the size of your company, keep reading to find out how mobile apps can help you grow your e-commerce business.

1. Consumers Prefer to Shop through Mobile Apps

Thanks to the increase in mobile traffic and the growing popularity of mobile payment apps, online shopping is now simpler than ever.

While the exact number of mobile shoppers is unknown, research shows that at least 79% of smartphone owners have used their smartphones to make purchases.

A significant portion of users favor mobile apps because of their greater user experience, simplicity of usage, and ease of purchase. To search for goods and services, users only need to tap on an icon on their mobile device.

But if you don’t maintain a mobile app for your online store, you’re losing out on a significant portion of the market and depriving your existing customers of the greatest experience.

Studies show that between 2017 and 2023, e-commerce app usage increased by 121% in terms of sessions and 27% in terms of downloads.

Boosts Revenue and Sales Growth

A well-designed e-commerce app increases revenue and sales by strengthening customer engagement and loyalty. Customers can browse and shop at any time with a simple tap on their mobile device. Numerous e-commerce applications make use of the cameras, GPS, and sensors included on mobile devices to provide special and cutting-edge functionality.

Augmented reality (AR) can be used, for instance, to visualize products or run location-based promotions, which will improve the overall shopping experience and drive customers to make purchases. Additionally, a growth in orders suggests higher profits for you.

Nike is one example that we can use. The corporation was founded in 1971, and in just ten years, its revenue increased from $25.3 billion in 2013 to $46.71 billion.

With over 5 million downloads, the mobile app—which offers features like a visual search for rapid shoe discovery—played a significant part in its accomplishment.

Increased Marketing Correspondence

An e-commerce business app opens up a more engaging and direct line of communication between the company and its clients. Push notifications are a great way to remind and engage customers during promotions, sales, the release of new products, and other marketing activities.

For more pertinent and interesting communication, you may even personalize the push notifications for users by taking into account their interests, behaviour, and location.

Targeted messaging is an available feature that allows you to interact with consumers directly within the app while they are actively using it. Through the app’s integration of social sharing tools, users may post their favourite purchases, product ratings, or reviews on social networks.

This user-generated material increases your brand’s visibility on social media and acts as a type of word-of-mouth advertising.

4. It Provides a Customised Buying Experience

The mobile application can examine a user’s browsing history, past purchases, and behaviour to provide customized product recommendations that highlight goods that suit the user’s tastes.

Customers are more likely to find value in the app as a consequence of this focused approach, which also increases customer happiness and gives them a sense of genuine understanding of the business.

User preferences, such as preferred payment methods, shipping addresses, and communication preferences, are preserved even within the mobile app. This guarantees a quicker and more seamless shopping experience for customers in addition to saving them time at the register.

5. Promotes Increased Conversion Rates

Another compelling argument for having a mobile app for your e-commerce store is a greater conversion rate. You may easily collect real-time data about your users’ location, interests, and demographics using a mobile app. After that, you may use this information to tailor your experience for the highest level of personalization.

You’re losing out on a big opportunity if your conversion rate comes only from mobile websites. The presence of a mobile application is crucial for maximizing conversions.

Despite the initial similarities between websites and mobile apps, the conversion rates reveal a distinct picture. In particular, how can one platform perform better than the other when used on the same device?

I’ll go into detail about why mobile applications have higher conversion rates than mobile websites in this guide. You’ll understand the importance of creating an app for your website or company at the end.

Read useful tips for Increase Conversion Rate for Shopify store

Lowest Rate of Abandonment of Shopping Carts

Shopping cart abandonment is a significant issue for online retailers. Because they need users to wade through fewer stages and information than mobile websites, apps often offer a more streamlined and effective checkout procedure.

Additionally, applications save users’ time and friction during checkout by preventing them from having to re-enter their payment information for every transaction.

Users are reminded to finish their purchases with timely reminders, such as push notifications, which also remind them of the products they still have in their carts. The user experience is improved by the responsive design and faster loading times, which reduce annoyance and the likelihood of abandonment.

Build a mobile app in minutes with the LEO Mobile App Builder. It Shopify mobile app builder designed for all Shopify merchants. LEO offers a variety of features to help you build a user-friendly mobile experience. Transform your e-commerce website into a beautifully designed mobile app. Key features include:

Customize Landing Page
Product filters
Discount, Coupon
In-app discount
Push Notifications
Area Serviceability Checker
Product Wishlist
Multiple Currency & Language
App Analytics
Quick Support

Last Words

Having said all of this, it is obvious that mobile apps are dynamic tools that meet the needs of contemporary users rather than just being platforms for transactions.

It not only satisfies their needs for convenience and customization, but it also presents your company as progressive and client-focused. Therefore, adopting a mobile app is essential for maintaining e-commerce growth, brand loyalty, and competition.