Why Data Analytics is Crucial for Your Digital Marketing Strategy?

Digital Marketing

In today’s digital world, businesses have access to an unprecedented amount of data. From website traffic and social media engagement to email open rates and ad campaign results, data is generated at every touchpoint. Yet, despite its abundance, many businesses struggle to harness the full potential of this data.  Base2Brand is a leading Shopify Development … Read more

The Importance of Mobile Apps in Ecommerce Business for Shopify

benefits of mobile app

With tens of thousands of shopping apps being added to Apple and Google’s app stores each year, it is no secret that when it comes to ecommerce, an excellent mobile app is more important than ever. Even asking if it’s necessary to make a mobile app seems out of line. We can take ecommerce giants … Read more