Easy Knowledge for Everyone
Anyone can create an AdWords account and get pay-per-click advertising (also known as PPC) off the ground. But can anyone get a campaign off the ground and start turning a profit? That’s a bit easier said than done. Getting impressions and clicks is relatively easy, but as you might guess from the name “pay-per-click,” just … Read more
Pay-per-click, better known as PPC, is a prime digital marketing channel that most industries can use to leverage growth and sales. One of the good things about this channel, as opposed to some organic channels like SEO and social media, is that the success of a PPC campaign can be closely monitored. But you need … Read more
With competition fiercer than ever, eCommerce PPC management can make all the difference for businesses looking to increase their visibility online. But what is PPC management, and why should eCommerce businesses pay attention to it? Let’s dive into the essentials and explore how expert management can stretch your ad budget further while positioning your brand … Read more