Global Hummus Market Size: Key Benefits, Industry Developments, Driving Factors, and Outlook by 2032

Hummus, a popular Middle Eastern dish made from chickpeas, tahini, olive oil, lemon juice, and garlic, has transcended its traditional roots and become a beloved product in international markets. Known for its rich flavor and nutritional benefits, hummus has gained popularity as a healthy snack and spread. The global hummus market size reached a value of approximately USD 4.10 billion in 2023 and is expected to grow at a robust CAGR of 10.90% between 2024 and 2032, reaching an estimated value of USD 10.44 billion by 2032. This article explores the key benefits, industry developments, driving factors, COVID-19 impact, market segmentation, and more, providing a comprehensive overview of the global hummus market.

Key Benefits of Hummus

1. Nutrient-Dense and Healthy: Hummus is a rich source of plant-based protein, fiber, and essential vitamins and minerals, making it a healthy option for consumers seeking to improve their diet. Its high fiber content promotes digestive health, while the inclusion of olive oil and chickpeas supports heart health.
2. Versatility in Usage: Hummus can be used as a dip, spread, or ingredient in various dishes, making it a versatile product that appeals to a wide range of consumers. From sandwiches and wraps to salads and appetizers, hummus has become a staple in many households and restaurants.
3. Plant-Based and Vegan-Friendly: With the growing demand for plant-based and vegan products, hummus offers a tasty and nutritious option for those following a vegetarian or vegan diet. The absence of animal products makes it suitable for a broad audience looking to incorporate more plant-based foods into their meals.
4. Gluten-Free and Allergen-Friendly: Hummus is naturally gluten-free and free from common allergens such as dairy and soy, making it an accessible option for individuals with dietary restrictions or allergies.
5. Cultural and Culinary Appeal: Hummus has a strong cultural identity, appealing to consumers seeking authentic, Mediterranean flavors. Its inclusion in global cuisines has increased its appeal in various regions, from North America to Europe and beyond.

Key Industry Developments

Several significant developments have contributed to the growth of the hummus market in recent years:

• Product Innovation: Manufacturers are introducing new flavors and varieties of hummus to cater to changing consumer preferences. From spicy and roasted garlic to beetroot and avocado hummus, these innovations appeal to adventurous eaters seeking unique and exciting flavors.
• Expansion of Distribution Channels: Hummus is increasingly available in various retail channels, including supermarkets, online stores, and specialty health food stores. The expansion of e-commerce platforms has made it easier for consumers to access their favorite hummus brands.
• Sustainability Initiatives: Many hummus manufacturers are adopting sustainable practices, such as sourcing organic ingredients, using eco-friendly packaging, and supporting local farmers. This aligns with the growing demand for ethically produced and environmentally conscious products.
• Private Label Growth: Retailers are launching their private-label hummus products to cater to cost-conscious consumers. These private-label products often offer the same quality as branded options at a more affordable price, further driving market competition.

Driving Factors for Market Growth

Several key factors are driving the growth of the global hummus market:

1. Growing Demand for Plant-Based Foods: The global shift towards plant-based diets is one of the primary drivers of the hummus market. Consumers are increasingly seeking nutritious, plant-based alternatives to traditional snacks, and hummus fits perfectly into this trend.
2. Health and Wellness Trends: As consumers become more health-conscious, they are opting for foods that are both delicious and beneficial for their well-being. Hummus, known for its nutritional profile, is being embraced by health enthusiasts as a guilt-free snack.
3. Increased Snacking Consumption: The rise of snacking as a meal replacement, particularly among millennials and younger consumers, is boosting the demand for ready-to-eat, convenient snacks. Hummus, often paired with vegetables or pita bread, has become a popular choice in this category.
4. Cultural Diversification of Diets: As global consumers become more adventurous with their food choices, they are seeking international flavors and dishes. The Mediterranean diet, known for its health benefits, has gained widespread popularity, and hummus is a central component of this cuisine.

COVID-19 Impact

The COVID-19 pandemic significantly impacted the global hummus market. While disruptions in the supply chain and foodservice closures initially affected sales, the pandemic ultimately led to increased demand for packaged and processed foods, including hummus. As consumers spent more time at home, they sought healthy and convenient snack options, leading to a surge in hummus sales through retail and online channels. The emphasis on health and wellness during the pandemic further drove demand for nutritious products like hummus, contributing to the market’s resilience.

Restraining Factors

Despite the positive growth outlook, the hummus market faces several challenges:

1. Price Sensitivity: Hummus is often positioned as a premium product, which may limit its appeal to price-sensitive consumers. This could affect market penetration in lower-income regions or among consumers seeking budget-friendly snack options.
2. Supply Chain Disruptions: The hummus market relies heavily on the availability of high-quality ingredients, such as chickpeas and tahini. Disruptions in the supply chain, due to factors like climate change or geopolitical instability, could impact production and pricing.
3. Competition from Alternative Products: While hummus enjoys strong demand, it faces competition from other dips and spreads, such as guacamole, salsa, and nut butters. Consumers may opt for these alternatives, particularly if they offer similar health benefits or flavor variety.

Market Segmentation

The global hummus market can be segmented by product type, packaging type, distribution channel, and region.

1. By Product Type:
   • Classic Hummus
   • Flavored Hummus (Garlic, Roasted Red Pepper, Spicy, etc.)
   • Organic Hummus
   • Others (Beetroot, Avocado, etc.)
2. By Packaging Type:
   • Tubs and Cups
   • Jars
   • Pouches
   • Others
3. By Distribution Channel:
   • Supermarkets and Hypermarkets
   • Convenience Stores
   • Online Retail
   • Specialty Stores
   • Others
4. By Region:
   • North America
   • Europe
   • Asia-Pacific
   • Latin America
   • Middle East & Africa

Market Outlook and Overview

The global hummus market is expected to continue growing steadily over the forecast period, driven by health-conscious consumers and the increasing demand for plant-based snacks. North America currently holds the largest market share, with the United States being a major consumer of hummus. Europe is another key market, with hummus gaining popularity in countries like the UK, France, and Germany due to the growing trend of Mediterranean cuisine. The Asia-Pacific region is also expected to see growth, fueled by rising consumer interest in healthy and convenient snack options.

Trends in the Hummus Market

1. Growth of Organic and Clean Label Products: As consumers become more aware of the ingredients in their food, there is a growing demand for organic and clean label hummus products. These products emphasize transparency, using natural ingredients without preservatives or additives.
2. Innovative Flavors: To cater to diverse taste preferences, manufacturers are launching new and unique flavors of hummus, such as sriracha, caramelized onion, and pesto. This innovation is helping brands differentiate themselves and attract new customers.
3. Convenient, On-the-Go Packaging: The demand for convenient, single-serve packaging is rising as consumers seek snacks that fit their busy lifestyles. Hummus is now available in portable cups and pouches, making it easy to enjoy on the go.

Regional Analysis and Insights

• North America: The North American hummus market is driven by the growing popularity of plant-based diets and the increasing availability of hummus in retail and foodservice outlets. The US is a major market for hummus, with leading brands offering a wide range of flavors and varieties.
• Europe: In Europe, the Mediterranean diet is gaining popularity, and hummus is becoming a staple in many households. The region is also witnessing a rise in organic and vegan hummus products, aligning with consumer preferences for clean label foods.
• Asia-Pacific: The Asia-Pacific region is expected to see strong growth in the hummus market, particularly in urban areas where health-conscious consumers are seeking new, nutritious snack options. The rise of online retail platforms is making hummus more accessible to a wider audience.

Major Key Players

Some of the key players in the global hummus market include:

• Sabra Dipping Co.
• Strauss Group
• Bakkavor Group
• Tribe Mediterranean Foods, Inc.
• Cedar’s Mediterranean Foods
• Hope Foods, LLC
• Fountain of Health
• Boar’s Head Brand
• Hain Celestial Group, Inc.
• Obela

Opportunities in the Market

1. Expansion in Emerging Markets: There is significant potential for growth in emerging markets, where hummus is still relatively new but gaining traction among health-conscious consumers.
2. Introduction of Functional Ingredients: Manufacturers can differentiate their products by incorporating functional ingredients such as superfoods, probiotics, or added protein into their hummus offerings.
3. Growth in E-Commerce: The rise of online retail is providing an opportunity for hummus brands to expand their reach and cater to tech-savvy consumers who prefer shopping online.

Challenges and Restraints

1. Perishability: Hummus has a relatively short shelf life, making it susceptible to spoilage. This can be a challenge for retailers and consumers, especially in regions with less developed cold storage infrastructure.
2. Ingredient Sourcing: The availability and quality of key ingredients such as chickpeas and tahini can be affected by climatic conditions, leading to fluctuations in pricing and supply.

Scope of the Market

The global hummus market holds vast potential for growth, driven by consumer demand for healthy, plant-based, and convenient snack options. As product innovation, sustainability, and global expansion continue to shape the market, hummus is poised to become an even more prominent player in the packaged and processed food industry.