Whether you are just starting or running a business that has been around for generations, you need an air-tight digital marketing strategy to keep existing customers, reach out to new ones, and boost online brand visibility.

The quality of your copy can make or break your digital marketing strategy. Before you start budgeting how much you’ll be spending to buy advertising space on different platforms, the copy must be well taken care of.

Unless you are a professional copywriter, don’t be tempted to think it is an easy thing and so you can do it for yourself. There is a difference between generic copy and high-quality copy that drives customers to take your desired action like clicking a link, opting for a free trial, signing for a free trial, or making a purchase.

If you are serious about marketing and hope to get the best ROI (returns on investment), you can’t overlook the value of top-notch copy for all your offline and digital marketing endeavors. That is where a professional copywriting agency comes to your rescue.

You cannot do everything your business requires to get where you want it to be. Sometimes you’ll have to hire or outsource services to save time and money, but also improve your chances of succeeding in a highly saturated market.

We have established that you need a great copy and that you can hire a copywriting agency to get it, but are you wondering what the heck is a copy or a copywriting agency? No worries, relax and just keep reading, you’ll find out in a few minutes.

What is a copy?

It refers to any piece of written material used in the various forms of marketing. It could be a sales letter, newsletter, event poster, product description, blog post, website landing page, video scripts for TV commercials, social media posts, infographics, catalogs, and many more.

The success of any marketing campaign, whether digital or offline, greatly depends on the quality of the copy used.

What is copywriting?

In simple terms, it is the process of planning, researching, and crafting persuasive marketing materials that inspire the target audience to take some form of action including clicking a link, opting for a free trial, scheduling a consultation, making a purchase, attending an event, and many more. The main objective of a copywriter is to inform, persuade, and capture the attention or imagination of the customer.

A great copy makes customers desire to be a part of whatever you are offering. That is why it matters a great deal, and can greatly affect your marketing campaigns if not done rightly. If you are not a professional copywriter, it is high time you think about a copywriting agency to help with the several marketing copies you’ll need.

What is a copywriting agency?

As the name suggests, it is a B2B company that partners with a business to provide it with written materials for marketing and other purposes. 

The materials include blog posts, social media posts, lead magnets, case studies, product descriptions, ebooks, whitepapers, promotional emails, and many more. 

A copywriting agency can be hired for a specific project or on a retainer basis (in instances when your business requires lots of content consistently). 

It is easy to think you don’t need to work with a copywriting agency, however, it is cost-effective and efficient compared to employing a full-time in-house copywriter. If you decide to work with a copywriting agency, you’ll have to take time to select the one that’s right for your business.

How to choose the perfect copywriting agency for your business?

1. Who is your target audience?
You don’t have to go to marketing school to know that the success of any marketing campaign largely depends on how well you know your target audience. You’ve to dig deeper than the age of your audience, find out their problems, and how you can solve them. Any professional copywriting agency will do proper audience research, but you’ll do a lot to guide them.

2. Determine your brand personality
It is not enough for an agency to write for you great copies, every sentence in every piece of writing should communicate in the voice of your brand. This is not possible if you don’t determine your brand voice beforehand.

Social media posts, blog posts, website articles, product descriptions, ebooks, whitepapers, newsletters, and other marketing materials should all speak with the same voice so that there is uniformity and your target audience doesn’t get confused.

3. Determine your content needs and objectives
A clear understanding of your goals will help you establish the type of content you need. Do you want to boost engagements, enhance brand awareness, or increase sales? Once you’ve determined your objective, you can write a detailed brief that’ll guide the content creation agency during the process of creating the required content.

4. Price
Although money shouldn’t always be the main issue because you can’t buy words, you’ll be working on a budget, so the agency shouldn’t wipe out your bank account. You can always request a quote and don’t be afraid to bargain.

5. Specialism
It helps to work with a content creation agency specializing in your field because they’ll have incredible insights about your industry including current trends, appropriate jargon, and crucial customer pain points. This will enable the agency to create content that speaks directly to your audience.

6. The writers assigned to the work
You can’t tell a creative agency how to do their job, but you can surely advise on how you want your project to be handled. The level of experience of the writer responsible for doing the actual writing matters a great deal, ensuring that your copy is not written by cheap inexperienced writers.

7. samples
Request for samples of the different types of content you require. This will help you to assess writing style, level of accuracy, clarity, SEO best practices, and overall quality of the content.

Ways in which a copywriting agency can maximize your digital marketing strategy

1. provide access to crucial tools and technology
Keyword research, analytics, and automation required to optimize digital marketing campaigns for great impacts can only be done effectively if you have the right tools.

2. craft high impact content
A professional copywriting agency will plan, research, and create content that adequately addresses your target audience’s concerns. They’ll also ensure to create content that is suitable for the different digital platforms you’ll be using.

3. scalability
When your business is just starting, you’re able to do most things by yourself. However, as it grows, you realize that you need more materials for marketing, that is where a copywriting agency comes in handy. They can provide you with a vast quantity of content in the shortest time possible.

4. give you a competitive edge over bigger brands
Large brands have the financial, human, and technological resources required to market any product. It is difficult to match large brands if you are working on a tight budget. You can always bridge this gap by hiring a professional agency, they’ll have the right tools and resources that’ll help you match or gain an edge over your competitors.

5. Networking and partnerships
Professional agencies have close relationships with digital platforms, influencers, and publishers which can be leveraged to maximize the impact of your digital campaign.

5. Expert guidance
Professional agencies are always updated with the latest industry trends, tools, and most efficient marketing techniques. They can use the experience gathered over many years to give you proper guidance.

6. Manage your budget more effectively
Proper appropriation of resources and finances greatly enhances a digital marketing strategy. A copywriting agency can help you allocate resources for the different aspects of the marketing campaign such as SEO, PPC, and the actual content.

Conclusion

Whether you have a small or large business, you can enhance your digital marketing strategy by hiring a professional copywriting agency.