10 Easy Ways to Increase Engagement on Facebook

The word “commitment” can be scary and full of meaning for commitment-phobics, but for social media marketers, Facebook engagement is the holy grail.

Of course, it’s not about asking a big question: it’s about increasing the number of interactions (reactions, shares, comments) and growing the audience of your Facebook.

Engagement on Facebook is important because it can help you increase your organic reach. Engagement helps improve the ranking of your news feed according to the Facebook algorithm.

Having more Facebook page likes and shares Share your posts with a wider audience. Ultimately, engagement means your audience is engaged. And every marketer should strive to have an engaged audience that wants to interact with your brand.

What does Facebook engagement mean?

Facebook engagement means any task or action someone performs on your profile or one of your posts.

The most common examples are reactions (including likes), comments, and shares, but they can also include saving, watching a video, or clicking a link.

How to increase engagement on Facebook: 10 tips that work

1. Teach, entertain, inform and inspire

Your target group on Facebook is not looking for commercial offers and will certainly not contact them.

They want to interact with content that makes them laugh, think, or improve their lives somehow.

Plant supplier Plantsome not only publishes product photos but also shares lifestyle inspiration photos.

2. Know your audience

The problem is that what you find funny or inspiring is not always relevant.

When pursuing engagement, the wants and needs of your audience matter.

It’s difficult to understand these wants and needs if you don’t understand who your target audience is.

Facebook Page insights give you a lot of useful information about your audience. Study this information carefully and look for unexpected details that can help you build a more meaningful connection with your fans.

3. Ask a question

An interesting question is a good way to start an active comment thread.

• How [do I complete this action]?
• Why [do you like this event or brand]?
• Do you agree with [important statement, event, person, etc.]?
• What is your favorite [fill in the blank]?

4. Create a video or live stream

Video posts generate even more engagement than photo posts. Like photography, videography can be simple and affordable, and you can start using your cell phone.

Keep in mind that vertical videos take up the most screen real estate on mobile devices.

It is important to note that Facebook’s algorithm prioritizes native videos. So you’ll get the best results by uploading videos directly to the site instead of sharing a link.

5. Respond to fans

If someone takes the time to respond to one of your messages, respond. No one likes to be ignored, and fans who engage with your posts want you to give back.

Make sure you have a team monitoring and responding to all comments. Sometimes a simple comment is enough. Sometimes additional measures are necessary. If someone asks a question that requires a customer service response, direct them to your CS channels or ask the appropriate person to contact you. ModCloth is still in good condition.

6. Test and measure everything

You know what they say about what happens if you get hired. There are many ways to find out what your fans like and don’t like on Facebook.

Statistics show that video posts generate the most engagement, but that may not be true for your specific brand. Or maybe your subscribers just don’t have enough 360-degree videos. The

Testing is such an important part of perfecting any marketing strategy that we’ve created a comprehensive guide to show you how to do it right. Check out our step-by-step guide to using social media for A/B testing.

7. Post regularly and at the right times

Because Facebook’s News Feed is algorithm-based, your fans won’t necessarily see your content immediately after you post it. However, “when posted” is one of the signals sent to the Facebook algorithm. Facebook itself states that if you post while your fans are online, you are more likely to get involved.

To find the best time to post on Facebook, use Page Insights to determine when your audience is active:

• On your Facebook page, click ‘Statistics’ at the top of the screen.
• Click on Messages in the left column
• Click when your fans are online

The times are shown in your local time zone. If all your fans seem to be active in the middle of the night, they’re probably in a different time zone than you. To confirm, click People in the left column, then scroll down to see the countries and cities where your fans and followers live.

Of course, that doesn’t mean you have to get up in the middle of the night to post something on Facebook. This is a good reason to schedule your Facebook posts using a social media management tool.

8. Generate traffic from other sources

People who already interact with you on other channels are a great source of potential engagement. Make sure they know where to find you on Facebook.

Add a Facebook plugin to your blog to showcase your latest posts, or embed a Facebook post directly into your blog post. Do not forget it

Offline documents. Add your Facebook page URL to business cards, event posters, and packing lists.

Use Facebook Stories

Just like Instagram Stories, Facebook Stories also appear at the top of your news feed. It’s a great place to showcase your content, especially since 500 million people use Facebook Stories every day.

This informal way to share content allows you to post as often as you like without worrying about cluttering your fans’ news feeds. And because people expect lower production quality from Stories, you can make things more personal and topical to build a stronger personal connection with your followers.

10. Avoid the temptation of commitment

If you rely on likes and shares, it can be tempting to ask for likes and shares. Do not do it! Facebook finds this bait attractive and punishes you by lowering the ranking of your posts in the Facebook algorithm.

As mentioned above, it’s a good idea to ask a real question or ask your followers for their opinion or feedback. You cross the line when you ask for feedback that doesn’t express any real thoughts or considerations.

Encouraging comments, encouraging comments, sharing, tagging, and voting are considered missteps.