What Are the Latest Trends in XPLR Merch?

XPLR merch the official merchandise line created by YouTube explorers Sam and Colby, has grown from a basic fan shop to a full-on lifestyle brand. Known for its edgy designs, bold statements, and connection to the paranormal-adventure world, XPLR merch continues to evolve. As the fanbase expands, so does the creative direction of the brand. Let’s take a look at the latest trends shaping XPLR merch in 2025.

1. Dark Aesthetic with a Purpose

XPLR has always leaned into darker tones—blacks, greys, and deep reds—but the current trend blends that aesthetic with minimalistic and modern graphics. Think occult symbols reimagined with clean lines, cryptic messages, and ghostly visuals that feel stylish rather than spooky. The brand is maturing along with its audience, offering designs that are wearable beyond fan settings.

2. Glow-in-the-Dark and UV-Reactive Prints

A nod to the paranormal themes that made sam and colby merch the merch now includes glow-in-the-dark and UV-reactive elements. These pieces stand out under blacklight and are perfect for nighttime adventures or concerts, capturing the essence of mystery that the duo is known for.

3. Interactive Drops and Limited Releases

XPLR has embraced the hype model. Instead of standard releases, they now offer limited-edition drops tied to specific investigations, YouTube series, or milestones. These drops often come with hidden Easter eggs or QR codes that lead to exclusive content, making the merch an experience, not just a product.

4. Utility-Inspired Fashion

Another rising trend is the infusion of functional fashion. XPLR’s recent lines include cargo pants, oversized hoodies, and tactical vests with hidden pockets—ideal for fans who want a practical look that matches the vibe of exploring haunted places. These items are not only stylish but actually useful for real-world adventures.

5. Sustainability and Ethical Production

With the younger audience increasingly aware of environmental issues, XPLR has started introducing eco-friendly lines. Recycled fabrics, biodegradable packaging, and transparency around manufacturing practices have become a big part of the brand’s identity. It’s merch with a mission—one that supports the planet as well as the paranormal.

6. Community-Centered Designs

Recent merch concepts have taken inspiration from fan art and community ideas. Some drops are directly influenced by polls or design submissions from the XPLR fanbase, creating a sense of shared ownership. This two-way creativity keeps the line fresh and connected to its roots.

Final Thoughts

XPLR merch has moved far beyond simple logo tees and hoodies—it’s a creative expression of identity, curiosity, and community. With each new drop, the brand taps into deeper storytelling, thoughtful design, and an immersive fan experience. If you’re a longtime supporter or just discovering Sam and Colby’s world, there’s never been a better time to explore the XPLR store.