Using Facebook effectively for your business? Here’s how!

5 tips to use Facebook effectively for your company

Facebook has been the social media platform for years. Not only for individuals, but also for companies. It is a good online platform to make your company more visible among your target group and thus generate more brand awareness. Yet people often find it difficult to get started with Facebook for their company. It is really different than when you use Facebook for personal purposes. SmmStore.co.uk is happy to help you on your way: we give tailored packages that you can start using today to use Facebook effectively for your company.

#1 Always use a photo or video with your message

Posts with a photo or video will always get more views than when you don’t add a visual to your post. Make sure you choose a relevant, appealing photo or video. About the photos: from experience we know that a self-made photo or video often generates more interaction than a so-called stock photo or video. In addition, photos and videos with people in them almost always generate more likes and comments than photos or videos without people.

#2 Keep texts short and powerful

According to various studies, the ideal length of a Facebook message is between 40 and 80 characters. We think it can be a bit longer, but then the information must be really relevant. This can happen, for example, when you share a special story. We also advise you to place the most important information/the core of the message at the beginning of your message. Facebook breaks off a message after about 400 characters with the ‘read more’ link. Of course, you don’t want the Facebook user to miss this important information.

#3 Create engagement

Engagement may sound like a fancy word, but it actually means that you ensure that Facebook users feel involved with your content. They show this by giving a like or comment on the message or by sharing the message of your company. You can create engagement in different ways: for example, ask a question, give a tip or ask your followers for help. So don’t just share messages about the offer of your company, because Facebook users are often ‘done’ with that quickly. This will quickly reduce the reach and of your page. So try to vary for optimal engagement.

#4 Respond to messages

If you have followed the above tips and have posted a good message on your Facebook page, you will definitely receive responses. It is important that you also respond to these responses on behalf of your company. This way, the follower notices that you as a company also pay attention to and are interested in his opinion. Respond in a personal and ‘human’ way. Responding with a wink is also allowed, but don’t go too crazy. The response must be relevant.

#5 Boost your posts

When you post a message on your timeline, you unfortunately do not reach as many people organically as when you promote your message with a fee. So do you want extra attention for a certain message? Then promote it! This also allows you to reach your target group in a targeted manner. You can determine who will see your message. For example, people between 25 and 40 years old, only men, women or both, from which region they should come and what interests they should have. Handy when you really have something important to say.