Europe Olive Oil Market: Trends, Growth, and Industry Insights (2024-2034)

Europe Olive Oil Market Outlook

The Europe olive oil market is projected to grow at a compound annual growth rate (CAGR) of 3.4% from 2025 to 2034. As one of the leading producers and consumers of olive oil globally, Europe remains the dominant region in this sector. The market is witnessing steady growth driven by increasing demand for healthier oils, the popularity of Mediterranean diets, and the growing interest in premium and organic olive oil varieties.

Olive oil is considered a staple in many European kitchens, particularly in Mediterranean countries like Spain, Italy, and Greece. The rising awareness of the health benefits of olive oil, such as its cardiovascular benefits and its role in a balanced diet, is further contributing to market growth. Additionally, the expanding application of olive oil in personal care, pharmaceuticals, and food and beverages is helping diversify its market presence beyond traditional uses.

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Europe Olive Oil Market Trends

The olive oil market in Europe is being shaped by several key trends that reflect evolving consumer preferences and innovations within the industry:

• Health-Conscious Consumption: Olive oil is widely regarded as a healthy fat, rich in monounsaturated fatty acids, antioxidants, and anti-inflammatory compounds. As consumers become more health-conscious, they are increasingly opting for olive oil over other cooking oils. This trend is particularly evident among millennials and health-conscious individuals who seek natural, plant-based ingredients in their diets.
• Premium and Organic Olive Oil: There is a growing demand for premium and organic olive oil varieties in Europe, driven by consumers’ increasing preference for high-quality, sustainably sourced products. Olive oils that are certified organic, extra virgin, or possess specific flavor profiles are gaining popularity, especially among gourmet chefs and high-end consumers. The increasing availability of premium products in both physical stores and online channels is driving this trend.
• Diverse Applications in Food and Beverage: Olive oil’s role in food and beverage products extends beyond its use as a cooking oil. It is increasingly being used in ready-to-eat meals, dressings, sauces, and beverages, particularly as consumers look for healthier, natural ingredients. Additionally, olive oil is being incorporated into the production of functional foods, such as salad dressings, dips, and spreads, enhancing its appeal to a broader market.

Europe Olive Oil Market Growth

The European olive oil market is poised for steady growth, driven by several factors:

• Rising Health Consciousness: As consumers become more aware of the negative effects of processed fats, they are turning to healthier alternatives like olive oil. Olive oil is often recommended by health professionals due to its heart-healthy properties, which makes it an essential part of the Mediterranean diet. This growing preference for healthier oils is a key factor driving the market’s growth.
• Evolving Food Trends: The growing popularity of plant-based and Mediterranean diets, both of which heavily feature olive oil, is contributing to the rising demand for this product. With the increasing popularity of vegetarian and vegan lifestyles, olive oil is being used not only as a cooking oil but also in salads, dressings, and other culinary applications.
• Increased Demand for Premium Products: There is a marked shift towards higher-quality and premium olive oils, particularly extra virgin varieties, which are perceived to offer better taste and health benefits. The demand for these premium oils is growing, particularly in Europe’s affluent markets, where consumers are willing to pay a premium for higher-quality and organic products.
• Technological Innovations: Advances in olive oil production technology, such as improved harvesting techniques, more efficient extraction processes, and better packaging solutions, are contributing to the growth of the market. These innovations help enhance product quality, extend shelf life, and meet consumer demands for convenience.
• E-Commerce Expansion: The growth of e-commerce is also supporting the olive oil market in Europe, as more consumers are purchasing olive oil online for convenience and to access a wider range of products. Online platforms are providing detailed product information and access to premium and organic olive oils that may not be available in local stores.

Europe Olive Oil Market Segmentation

The Europe olive oil market can be segmented based on type, application, distribution channel, and region. Each segment reveals key drivers of growth and highlights the changing demands within the market.

• Breakup by Type
  • Virgin: Virgin olive oil, which is produced from the first cold pressing of olives, remains a popular choice due to its natural, unrefined quality and superior taste. Extra virgin olive oil, which is a higher grade of virgin olive oil, is particularly in demand for its rich flavor and health benefits. This category is expected to maintain strong growth as consumers seek out higher-quality products.
  • Refined: Refined olive oil is processed and treated to remove impurities, which gives it a milder flavor and longer shelf life. While less flavorful than virgin or extra virgin oils, refined olive oil is used widely in cooking and food production due to its affordability and versatility. The refined segment is expected to continue to grow as it is more cost-effective than virgin oils.
  • Others: Other types of olive oil, including light olive oil and blended varieties, are also gaining traction, particularly in commercial and industrial applications. These oils offer a balance between taste, cost, and usability, making them suitable for large-scale food production and catering businesses.
• Breakup by Application
  • Food and Beverage: The food and beverage segment is the largest application for olive oil, driven by its use in cooking, baking, and as a salad dressing. Olive oil is also used in the production of sauces, dips, and prepared meals. The demand for healthy and natural ingredients in food is driving the growth of olive oil in this segment.
  • Personal Care and Cosmetics: Olive oil’s moisturizing properties make it an ideal ingredient for skincare products, such as lotions, soaps, and creams. The growing trend of natural beauty products is increasing the use of olive oil in personal care. Olive oil is also used in hair care products, such as shampoos and conditioners, due to its nourishing qualities.
  • Pharmaceuticals: Olive oil is used in the pharmaceutical industry for its anti-inflammatory and antioxidant properties. It is commonly used in supplements and treatments aimed at improving heart health and overall wellness. This segment is growing as consumers turn to natural remedies and preventative health products.
  • Others: Olive oil is also used in various industrial applications, such as lubricants, biodiesel, and cleaning products, although these uses represent a smaller portion of the market.
• Breakup by Distribution Channel
  • Supermarkets and Hypermarkets: Supermarkets and hypermarkets remain the primary distribution channel for olive oil, providing consumers with easy access to a wide range of olive oil brands and varieties. These retail formats offer both domestic and imported olive oils, catering to a broad spectrum of consumer preferences.
  • Convenience Stores: Convenience stores are becoming increasingly important as a secondary channel for olive oil sales, particularly in urban areas. These stores typically offer smaller bottles of olive oil for immediate use, catering to consumers who require quick access to cooking essentials.
  • Online: Online sales of olive oil have been increasing rapidly, driven by the convenience of home delivery and the growing availability of premium and specialty olive oils. E-commerce platforms allow consumers to compare different brands, read reviews, and access products that may not be available locally.
  • Others: Other channels, including specialty stores and direct-to-consumer sales from producers, also contribute to the distribution of olive oil in Europe. These outlets often focus on premium, organic, and artisanal olive oils.
• Breakup by Region
  • United Kingdom: The UK olive oil market is growing as consumers increasingly embrace Mediterranean diets and healthier cooking oils. The demand for premium olive oils, particularly extra virgin varieties, is on the rise in the UK, where consumers are willing to pay a premium for high-quality, organic products.
  • Germany: Germany is another significant market for olive oil in Europe, driven by the country’s strong interest in health-conscious eating and natural products. The demand for olive oil in Germany is growing as consumers adopt Mediterranean diets and seek healthier alternatives to other cooking oils.
  • France: France has a long history of olive oil consumption, and the market continues to expand. The French preference for high-quality, locally produced olive oil is driving demand for premium and organic olive oils in both retail and online channels.
  • Italy: As one of the largest producers and consumers of olive oil globally, Italy remains a key player in the European market. Italian consumers have a strong preference for extra virgin olive oil, and the demand for premium and organic varieties is growing.
  • Others: Other European countries, such as Spain, Greece, and Portugal, are also contributing to the growth of the olive oil market, driven by local consumption and production.

Europe Olive Oil Market Key Players

Several key players are dominating the olive oil market in Europe, providing a wide range of products to cater to varying consumer preferences:

• Deoleo, S.A.: Deoleo is one of the world’s largest olive oil producers, offering a range of high-quality olive oils under brands like Bertolli, Carbonell, and Pompeian. The company’s strong distribution network and premium product offerings make it a key player in the European market.
• Sovena Group: Sovena is a leading producer of olive oil, with a portfolio of well-known brands such as Oliveira da Serra and Andorinha. The company is committed to producing high-quality, sustainable olive oils.
• Borges Agricultural & Industrial Edible Oils, S.A.: Borges is a major olive oil brand in Europe, offering a wide range of olive oil products, including organic and premium varieties. The company is known for its innovation and sustainability in olive oil production.
• Minerva Ltd.: Minerva is a well-established brand in the European olive oil market, offering high-quality olive oils that cater to both mass-market and premium segments.
• Unilever Plc: Unilever offers a range of olive oil products under various brands, including Bertolli and Hellmann’s, targeting consumers seeking high-quality and affordable cooking oils.
• Del Monte Foods, Inc.: Del Monte offers olive oil as part of its broad portfolio of food products. The company’s olive oils are known for their consistency and value, making them popular among mass-market consumers.
• Cargill, Incorporated: Cargill produces a wide range of edible oils, including olive oil, catering to both the consumer and foodservice markets. The company is known for its commitment to quality and sustainability in food production.
• GRUPPO SALOV: GRUPPO SALOV produces high-quality olive oils under brands such as Filippo Berio. The company is one of the leading players in the premium olive oil market in Europe.