A brief guide on designing brochures nicely

Business owners look for ways to advertise and promote their portfolio of products/services so they can appeal to their customers. A brochure is a timeless marketing tactic that has now gone digital and is becoming better than ever.

A lot of brochures are sent to people via email, and mail and handed over to them physically too. The ones that are attractive with information explained best in a brief manner are the ones that are saved. Let us now have a good look at worthwhile brochure designing tips compiled by experts in brochure design in Dubai.

Defining the Purpose

The first step in making a successful brochure is defining its very purpose. What should the brochure do?

• Promote or sell a product/service or both?
• Showcase the best offers?
• All of the above?

Keeping the brochure simple always works. No one wants to overwhelm the readers whether it is a business brochure, a creative one, or a travel one. If information needs to be included, use visuals to break down the content to make it more readable.

Knowing the audience

It is wise to think of the audience when preparing the brochure. Three questions are key here:

• For whom is the brochure?
• Who is it directed at?
• Where will it be sent? And by which medium?

Creating the brochure’s content

Now comes the time to make the content. The content and copywriting skills of the freelancers, in-house or outsourced teams come into play. This can be done in-house or allocated to external freelancers or agencies well-versed in the brand’s voice.

The brochure’s purpose should be taken into consideration. The intended audience can help the brochure design team make and draft some ideas for the cover title. They can also design their content accordingly. An outline divided into sections helps. Breaking the content pagewise is even better. Here are the elements each brochure should have:

• The brand’s assets i.e. colors, fonts, and logos.
• A captivating title.
• A slogan that explains how the issue is fixed.
• Each section should be separated visually with titles, subtitles, and body text.
• Contact details such as the email address, phone number, social media handles, and website.
• The required visuals.

Selecting the brochure’s layout

With the content being ready, it is time to select the best layout the brochure should have. Here are some common kinds of brochure folds in common usage:

• Z-Fold.
• Die Cut.
• Tri-Fold.
• Two-Fold.
• Gate-Fold.
• Unique Folds.
• Multipage and bound.
• Multi-page two-fold and stapled.

Staying on the brand

Once the brochure is being designed, it is wise to stay in line with the brand. It is recommended to keep using the brand’s colors, fonts, and visuals approved. It is important when the brochure is part of a big campaign and more visual assets are in use.

Those who have yet to put an idea together can put the brand guidelines together that outline the colors, fonts, logo variations, patterns, and other visual elements for various designs.

Paying attention to balance, flow, and hierarchy

Everything should be in order. With a good design around, there should be no typo errors. Placeholder elements and text boxes should be in order. There should be a clear hierarchy of components, balanced and a near flow. It is always wise to review the brochure’s design to ensure everything is in the proper place and not placed out (real estate website design).

It is time to print the brochure

As the design is ready to be finalized and to be shared with the audience, it is wise to test it first. Having the team members/seniors examine it first is better. A lot of professionals use various tools to design them so it is wise to share the design with team members to see any final edits. 

Then comes the step to test the brochure by printing the initial version. This helps in checking whether or not the design is out of the frame. In case it is out, it is time to get it fixed, reprint it, and see how it is.

Distributing the brochure

Once everything is set, and the elements are in place; then it is time to either print the brochure or distribute it. Alternatively, it can be sent via email. Check the email list to see to whom the brochure should be sent, and send the brochure accordingly.